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Vreg® Voice Registration
vReg targets the consumer products industry and offers these organizations a voice-based alternative to paper and Internet warranty and product registrations.
Utilizing ASR technology, vReg enables consumers to phone-in product, purchase and personal information at a considerable savings in both time and effort over traditional customer contact mechanisms. This savings translates into a significantly higher response completion rate for the implementing organization.
Additional benefits include reduced data turnaround time, enhanced opportunity for customer information acquisition and additional upsale & cross-sale options.
Company management has chosen this vertical market for early attention due to the following factors:
- Breakeven for the company’s flagship product in this space, vReg, can occur within the first 5 to 10 clients
- Sales partner Equifax has $100mn annual revenues for product registrations & over 500 current customers
- 40% of US population yet to be served by Internet, vs. 99% phone-accessible
- Product is a”clean” application – simple data and no integration
- Product provides clients with an additional interaction that can be used to generate revenue
- Deployment fits the hosting model well and makes use of AP3.0 platform
- Product provides access to retail and manufacturing marketplace – opening up additional opportunities for voice applications